Description:
BPW Chiang Mai recognized the impact of
Internet on business. So BPW Chiang Mai
was the project leader in offering training
business owner on how to use Internet and
E-Commerce to improve the viability of business.
This hand on training was conducted with
the helps from Institute to Raise National
Production, Center for SME, Kenan Institute
of Asia, and Net Ready company, are joinly
offer training business owner on how to
use Internet and E-Commerce to improve the
viability of business as well.
The Training
curriculum covers
(1) Introduction
to Internet
(2) E-mail
(3) E-Commerce
(4) Preparation to develop website and
(5) Develop website with Frontpage software
Objectives:
1. Improve the knowledge
and opportunities that Internet has to
offer
2. Improve the viability and competitiveness
of business.
3. Give advise on how to E-Commerce from
experts.
Target group:
The participants
for this training must
- Know a little bit
about the computer
- Never use the Internet
before
- Work at or own
business related to production industry.
Budget:
142,000 Baht
(approximately US$3,380).from
- Institute to Raise
National Production
- Center for SME
- Kenan Institute
of Asia
- CS Communication,
Co. Ltd.
- Microsoft Thailand,
Co. Ltd.
- Shin Broadband
Internet (Thailand), Co. Ltd.
- Siam Commercial
Thanapat (affiliated of Siam Commercial
Bank)
- Nation Multimedia,
Co. Ltd.
Implementation:
Training Method:
Hand
on training, where one person has access
to 1 computer. Many teachers and teaching
assistants are there to answer questions
in this workshop.
Training:
The training was held
at Chiang Mai Physical Education College,
Chiang Mai province. Fifty local women partipated
in the training.
30 March 2002:
- How to use Internet
and World Wide Web
- How to use e-mail
31 March 2002:
- Basic about E-Commerce
- Preparation for
web site development
1 April 2002
- How to develop
web site with Microsoft FrontPage, Part
I
2 April 2002
- How to develop
web site with Microsoft FrontPage, Part
II
Results:
50 women participated
are characterized as follows:
- 11 with highschool
education
- 8 with two years
professional college degree
- 24 with bachelor
degree
- 7 with master degree
or above
Out of 50 women, 17
were at manager level, 23 were Team leaders,
and 10 were officers.
The assessment of the training shows
that:
| |
Assessment
result |
Very
Good |
Good
|
OK |
Poor |
| Quality of content
|
80% |
14%
|
6%
|
|
| Organization of
content |
74% |
26%
|
|
|
| Ease-to-Understand
|
46% |
40%
|
10% |
4% |
| Training Venue |
46% |
46% |
8%
|
|
| Computer and Internet |
22% |
50%
|
22% |
6% |
| Trainers |
60% |
30% |
10%
|
|
After
the training, most participants reported
that they can see new marketing opportunities
that they can use to enhance their business
plan.
Project Team:
During 4 days, the
project team include:
Mrs. Charuwan Sangjuk
(President)
BPW Chiang Mai, THAILAND
Conduct by:
Women Development committee, BPW Chiang
Mai, Young BPW Chiang Mai
Evidence:
Photographs of the
activities.
Last update: year 2002
|
