Description:
The
economic crisis in 1997 have cause several
problems. Many people lost their job or
lost their income. Young BPW in Kallasin
recognized this problem and had set up projects
to help the women in their community –
one of which is the women group in in Amphur
Malasai, Kallasin province. These women
were trained to weave blankets.
Though
such blankets were considered unique in
the local community, the quality of the
blankets was not always predictable –
making the sale volume lower than it should
be. Moreover, the local women also lacked
marketing skill. Therefore, YBPW in BPW
Kallasin decide to help train them to improve
the blanket quality by improving the weaving
process, packaging, and marketing, etc.
Objectives
1. To improve the skill of the women so
that they can add value to their products.
2. To the women to replicate the training
at the local level.
3. To enable the women and their families
to have better life.
Target
group: 100 women in Amphur Malasai, Kallasin
province
Budget:
20,000 Baht (approximately US$465)
Implementation
Plan:
Steps:
1. Set a plan and the training curriculum.
2. Find the trainers.
3. Set a committee to raise fund for the
training.
4. Set a committee to follow up on the
impact of the training.
5. Organize the training.
6. Assess the result in order to formulate
a sustainable plan of action.
Training:
15-20
December 2001
Conduct training on the standard way to
weave blankets, to do packaging, marketing
and accounting in BPW Kallasin Building.
Train
100 women. The trainers included Chairperson
of Weaving Group in Amphur Kuchinarai and
her team, an Accounting Officer from Amphur
Malasai, Owner of a store that sell local
fabric in Kallasin.
20
December – 30 March 2002
Members of BPW Kallasin, Young BPW Kallasin,
and Women Development group helped identify
the market for these blankets in Kallasin
province and near-by provinces. They also
design and print the box for packaging the
blankets and print the catalog for these
blankets. They helped assess the impact
of the projects, e.g. the profits. Lastly
they help set the plan for further improvement.
Results:
The
new blanket can be sold at the price that
is 15% higher for pure wool blanket and
30% higher for blankets that mix wool and
cotton. The brand name was set up and the
catalogue were distributed via regular mail.
Direct sale was used as well to sell the
product at the hospitals, local craft shops,
and department stores.
The
total of 120 women are now working in the
blanket production.
Project
Team:
During
December 2001 – March 2002
The
project team include:
Mrs.
Chamoi Varamit (President)
BPW Kallasin, THAILAND
Young
BPW participation:
Mrs.
Parichart Kullayakrit, Chair of Young
BPW
BPW Kallasin, THAILAND
Evidence:
Photographs
from the activities. |
