The Story behind the Congress Logo
The logo of the 27th BPW International Congress, 2011 resembles the first logo of BPW Finland, both being portraits of women in profile. The nature theme of the logo comes from Finnish folklore, which is rich in stories about spirits and gods of nature.
It can also be interpreted as an image of “mother nature” since women have the gift of bringing new life to the world. There is also a connection to Finland’s reputation abroad as a country of clean, untouched forests and lakes. BPW uses the same hue of yellow as its indentifying color.
The colors of the leaves of the birch tree in the logo refer to seasons, from spring and summer to autumn, just like the life of a woman from childhood to old age. The image is of a young woman, because the youth are the future, while the old fashioned hairstyle honors the 80 year history of BPW.
The logo is designed by Sanna Hukkanen
A young female free-lancer artist from Joensuu in Eastern Finland.
