|
Although
we have been focusing on new membership
development with the Triple One Crown Membership
Challenge. I would like to remind everyone
that the second part of this important ingredient
for successful clubs and federations is
Membership Retention. What
systems do you currently have in place which
evaluate, review and maintain your membership?
Here is a 5
step process which highlights points for
your review.
a) |
What
communications are being used to connect
your members to the club? If they
have not been able to attend the meetings
what communications do you have in
place for them to feel and stay connected.
How often is your newsletter distributed?
Is it mailed, emailed or both? Do
you have a website? Are there links
to www.bpw-international.org
or your regional homepage, for example:
www.bpw-europe.org,
www.bpw-africa.org,
www.bpw-northamerica.org,
how much international information,
UN news and activities is shared with
the members? |
b) |
Have
you had interesting, educational and
professional programs to attract members
to attend the meetings? Do you regularly
ask for feedback from your members
as to what they would like? Are your
members having a wonderful BPW experience? |
c) |
What
makes your club valuable to the members?
Do they get a return on their investment
of time and money? Also, do they feel
that they can contribute and share
their skills and expertise in the
club and is it appreciated? Does the
club truly support and promote each
others businesses and professions.
Encourage all members to register
on the BPW Member and Business pages.
This powerful tool is in six languages,
English, Spanish, French, Italian,
German and Arabic. It is free for
members and for a fee of only Euro
75 per year for businesses! Check
it out at www.bpw-business.org
or go to the www.bpw-international.org
homepage. |
d) |
What
systems are in place to follow up
with new members or first timers to
make then feel welcome and, for at
least the first 6 months, to provide
them with an understanding about BPW?
Another tool which is available is
the new member booklet in our four
official languages to download from
our website, www.bpw-international.org/services/mentoring-benefits.htm
along with a complete program on mentoring. |
e) |
Lastly,
what membership renewal methods does
your club have to ensure that everyone
renews and that no one is left behind?
Do you analyze your annual retention
and growth rate and is this taken
into account when the annual budget
is drafted? |
I
hope that these items help you and the membership
committees to address your membership retention
status and goals. I welcome any feedback
on what has worked or not worked for your
club or federation.
It
is very exciting to report that BPW International
has approved and welcomed three new country
federations - Spain, Egypt and Sudan. Congratulations
to all!
In
addition, we have many new clubs in the
process of formalizing their establishment
and membership to BPW International. Membership
responsibility lies with all our members
and I am very happy that it is being evidenced
by BPW International’s growth in all
the regions.
Liz
Benham
2nd Vice President
Membership Chair |
