The International Trade Centre (ITC) is fully dedicated to supporting the internationalization of small and medium-sized enterprises (SMEs). It enables SMEs in developing and transition economies to become more competitive and connect to international markets for trade and investment, thus raising incomes and creating job opportunities, especially for women, young people, and poor communities.  Established in 1964, the International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.

ITC's mission is to foster inclusive and sustainable economic development, and contribute to achieving the United Nations Global Goals for Sustainable Development. ITC works towards creating ‘trade impact for good’.

• Strengthen the integration of the business sector of developing countries and economies in transition into the global economy.
• Improve the performance of trade and investment support institutions for the benefit of SMEs (small and medium-sized enterprises).
• Improve the international competitiveness of SMEs. 

BPW International collaborates with ITC to promote “SheTrades” to create greater opportunities for women entrepreneurs and encourage BPW members to register, connect and trade with women owned businesses.

SheTrades Global Initiative

• SheTrades is ITC’s flagship initiative to empower women economically through trade.
• Goal: Connect 1 million women to the market by 2020 through partnerships to build their skills and link them to trade and investment opportunities.
• Plan: Influence change across seven pillars of action to expand opportunities for women entrepreneurs.
• Web and Mobile Application: Enable women entrepreneurs to showcase their businesses, find partners, access trade information, and connect with markets on a free-to-use web (https://shetrades.com/) and SheTrades mobile application.